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How To Create Your Own Publicity
Week 1
What is publicity? Traditional vs. Non-Traditional
The Intricacies of Media Relations
Week 2
Think Outside of TV Box
Homework
Week 3
How & Why Creating Your Strategy is Important?
Creating Your Strategy
Image is Presence
The Press Release
Press Release Template
Week 4 (Bonus Week)
Be An Engaging Speaker - You are Your Brand
The Press Release
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